Description
During my two years at McFIT, the company was transitioning their brand and customer strategy.
My responsibility was to completely redesign their homepage and turn it to a consistent, brand oriented user experience. Back in 2012 responsive design was not a standard approach and mcfit.com was one of the first large German homepages to adopt and implement this successfully.
As result, there was a massive jump in conversion rates.
Additionally, I created various touch points within the gyms themselves.
Finally, for one of the sister companies, I created another responsive home page which was awarded with a red dot award.
Responsibilities
- Discussing with stakeholders
- Redesigned mcfit.com as mobile first solution
- Included a responsive media strategy for photography
- Several flows for conversion
- Creation of wireframes and user flows
- Collaboration with dev and UI
