What is UX-Design?
User Experience Design is rooted in Human-Computer-Interaction : the science of designing human interaction for technology. Technology has to be interpreted widely, from e-commerce to airplane cockpits. It might seem odd that a discipline is adept at designing for such a broad spectrum. The explanation is that UX-Design focuses on a single consistent factor within all technical systems: the human factor. This is also known as human-centered design: the idea that by putting the human at the centre of attention, you’ll get better products. This sounds very arty and subjective, however, the process is driven by empirical research methods and guidelines are based on psychological insights and principles.
Right problem, right solution
A typical saying in User Experience Design is to „ solve the right problem, in the right way “. This means, it is as much about identifying core product functional attributes as it is about usability. The process is not opinion-led and instead driven by qualitative and quantitative user research. Methods investigate context of use, its users, mindsets and mental models, interactions and processes. Based on those insights, a core value proposition is generated (the right problem). This is followed by designing product interactions (the right way). The „ double diamond “, one of the gold process descriptions of design, makes this process explicit and differentiates between these two modes of thinking, each with their own set of research methods.
UX is all you need?
In the AI/Ml discipline, the discussion on how to make „State-Of-The-Art“ is quickly on technicalities such as the type of loss functions, model architectures or data pipelines. However, according to a McKinsey study , the biggest differentiator of high-performing AI teams is not rooted in technical practices. It is the adoption of the designing thinking process. In other words, the usage of the user-centred design approach, to iteratively and with the user in focus, identify and solve problems.